Games
What's That - Hypercasual Mobile Game
A rapid-turnaround hypercasual project built to stress-test our prototyping framework and deepen our understanding of the casual mobile market.
ClientInternal IP
- Hyper-Casual
- Mobile
- Rapid Prototyping
- Timeline
- Est. 2 Months
- Team Size
- Est. 2
- Role
- Self-Published
- Status
- Released
Our second foray into the realm of self-published games. This game has been designed with the hyper casual audience in mind, a mantra that was the immediate priority from the initial design phase.
Our aim with this project was to take what we had learnt about the hyper casual mobile game market whilst working in the games development industry and build upon it to further understand what the audience needs from this kind of game.
With this mantra in mind from the initial concept, we looked to create a compelling game design whilst challenging ourselves with the similar quick turn-around development conditions seen in the hyper casual game market.
This project was very illuminating for us in many ways and we're looking forward to taking what we have learnt into future hyper casual games.
Our Contributions
⚡
Rapid Development
Challenged ourselves with quick turnaround development conditions mirroring the hyper-casual game market.
📊
Market Research
Applied learnings from the games development industry to understand what the hyper-casual audience needs.
🎯
Focused Game Design
Created a compelling game design prioritising the hyper-casual mantra from the initial concept through to release.
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