Game Design Services

Creative Game Design & Documentation

We turn game ideas into detailed, actionable Game Design Documents (GDDs) backed by market research and rapid prototyping. Whether you’re a studio with a napkin sketch or an institution planning a serious game, we provide the design blueprint your development team needs. Our team brings a design pedigree that spans every audience - from contributions to educational titles for Cambridge University Press and the BBC, to hardcore mobile experiences that have captivated millions of players. We validate every concept with Unity prototypes before committing to full production.

Our Design Services

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Concept Development & GDD

We refine your idea into a comprehensive Game Design Document covering mechanics, UI flows, technical specs, and monetisation strategy.

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Market Research & Audience Analysis

Competitor benchmarking, audience profiling, and trend analysis to ensure your game concept has a viable market before development begins.

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Unity Prototyping

Playable greybox prototypes built in Unity to test and iterate on core gameplay loops, controls, and engagement mechanics.

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Educational Game Design

Specialist design for serious games and gamified learning, balancing pedagogy with engagement for institutions like Cambridge University Press and the BBC.

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Mobile-First Game Design

Touch-first interfaces, shorter session design, adaptive difficulty, and monetisation strategies that enhance rather than interrupt gameplay.

Why Choose Us?

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Data-Driven Design

Every design decision is backed by market research, audience analysis, and player testing data - not guesswork. We align your concept with real market opportunities.

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Rapid Prototyping

We build playable Unity “greybox” prototypes early to validate core mechanics, saving budget and de-risking your project before full production begins.

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Cross-Audience Expertise

From preschool educational apps to complex MMORPGs, we understand the unique design challenges of every demographic and platform.

Our Design Toolkit

From loose concepts to actionable blueprints:

Unity

Excel

Google Sheets

Jira

Our Game Design Process

Every great game starts with a solid design foundation. Our four-phase process ensures your concept is validated, documented, and ready for production - minimising risk and maximising player engagement.

1. Concept & Market Strategy

We start by understanding your vision and validating it against the market. This phase ensures your game has a clear identity and a viable audience before any design work begins.

Core Loop Definition: Identify the primary gameplay loop that drives engagement.
Target Audience Profiling: Research demographics, spending habits, and platform preferences.
USP Identification: Pinpoint what makes your game different in a crowded market.

2. The GDD (Game Design Document)

We translate your validated concept into a comprehensive, living document that serves as the single source of truth for the entire development team.

Mechanics & Controls: Detailed breakdown of every interaction, rule, and system.
UI/UX Wireframes: Screen-by-screen layouts for menus, HUD, and player flows.
Economy Design: Progression curves, reward schedules, and monetisation models.

3. Rapid Prototyping (Greyboxing)

Before committing to full art production, we build playable Unity prototypes to test and iterate on your core mechanics in real-time.

Fail Fast: Test ideas quickly to cut features that don’t work before they cost real budget.
Game Feel Tuning: Iterate on controls, camera, and feedback until the core loop feels right.
Proof of Concept: Deliver a playable build that stakeholders can evaluate hands-on.

4. Balancing & Iteration

We refine your design using data and playtesting feedback, ensuring every system is tuned for maximum engagement and long-term retention.

Spreadsheet Balancing: Model economies, difficulty curves, and progression using data-driven tools.
User Testing: Structured playtests with target demographics to identify friction points.
Level Design: Craft level layouts and pacing that maintain challenge without frustrating players.

Have a game concept? Let us turn your vision into a detailed, actionable Game Design Document.

Book a Technical Consultation

Frequently Asked Questions

We offer GDD creation packages starting from £2,500. Full prototyping and economy design services are quoted based on complexity.

Yes. Once payment is complete, you own 100% of the Intellectual Property, documentation, and prototype assets. We sign NDAs before starting.

Our game design process begins with thorough market research and audience analysis, followed by concept development and rapid prototyping using Unity engine. We use iterative design methodology, continuously refining gameplay elements based on user testing and data-driven insights to ensure optimal player engagement.

We use rapid Unity prototyping to validate core game mechanics early in the development process. This approach allows us to test gameplay concepts, user interactions, and engagement metrics before investing in full development, saving time and resources while maximising the potential for success.

Yes, we provide comprehensive game design documentation that includes gameplay mechanics, user interface designs, technical specifications, and monetisation strategies. Our documentation ensures clear communication throughout development and serves as a roadmap for implementation.

Absolutely. We have extensive experience designing educational games for prestigious clients including Cambridge University Press and the BBC. We understand the unique requirements of educational content, balancing engagement with learning objectives to create effective educational gaming experiences.

Mobile game design requires special consideration for touch-first interfaces, shorter play sessions, and diverse device capabilities. We focus on intuitive controls, quick onboarding, and monetisation strategies that enhance rather than interrupt gameplay, ensuring optimal user experience across all mobile devices.

Have more questions about our services?

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