Game Monetisation Services

We integrate Unity IAP and RevenueCat for cross-platform receipt validation, ensuring purchases work reliably across iOS and Android from a single codebase. Every implementation includes server-side receipt verification to prevent fraud and refund abuse. We design the full IAP product catalogue: consumables (gems, coins, energy refills), non-consumables (character unlocks, ad removal), and auto-renewable subscriptions. Pricing is configured per platform using Apple's App Store pricing tiers and Google Play's regional pricing matrix, so you capture maximum revenue in every market.

We set up ad mediation through IronSource LevelPlay, Google AdMob, or AppLovin MAX, configuring waterfall and in-app bidding to maximise fill rates and eCPM. Ad format implementation covers rewarded video (the highest-performing format for retention), interstitials, banners, and native ads placed at natural gameplay break points. For children's games and educational titles, we implement COPPA-compliant and GDPR-K compliant ad configurations, ensuring age-appropriate ad content, restricted data collection, and compliant consent flows. This is particularly relevant for our educational games clients.

The most common model for mid-core mobile games. We balance ad frequency against IAP conversion rates, using analytics to identify the threshold where ads start cannibalising purchase intent. A typical implementation includes removing ads as a purchasable IAP (one of the highest-converting non-consumable products) and segmenting players by spending behaviour so non-spenders see more ad placements while paying users enjoy an uninterrupted experience.

For games that monetise through an upfront purchase, we handle App Store and Google Play pricing strategy including regional pricing tiers, introductory pricing, and pre-order campaigns. We also implement free trial and lite version strategies, where a limited free build drives conversion to the full paid version. This model is common for our educational and institutional clients who prefer one-time licensing over recurring microtransactions.

We integrate Apple StoreKit 2 and Google Play Billing Library for auto-renewable subscriptions, handling the full subscription lifecycle: free trials, introductory offers, grace periods, billing retry logic, and voluntary/involuntary churn. On the client side, we build content gating and entitlement management so subscribers unlock premium features, content, or ad-free experiences instantly upon purchase and lose access gracefully when a subscription lapses.

We design dual-currency systems with hard currency (purchased with real money) and soft currency (earned through gameplay), with carefully tuned conversion funnels between them. The conversion rate controls how much free players can access premium content through play alone, directly affecting your IAP conversion rate.

Every economy needs balanced outflows. We design currency sinks (repairs, consumables, cosmetics, time-skip mechanics, gacha systems) calibrated against currency sources (quest rewards, daily bonuses, ad rewards) using mathematical models. Without sufficient sinks, inflation sets in and your hard currency loses its perceived value.

We implement anchor pricing (showing a high-value bundle next to a smaller one to make the smaller purchase feel reasonable), first-purchase bonuses (doubled gems on first buy), limited-time offers with countdown timers, and bundle discounts. Each technique is A/B tested against your specific player cohorts rather than applied as a template.

Post-launch, we use cohort data to monitor economy health: average currency balance by player tenure, purchase frequency curves, and time-to-first-purchase. When metrics indicate inflation or spending fatigue, we tune drop rates, pricing, and sink intensity. This is ongoing work, not a one-time setup, which is why we offer it as part of our game development retainer arrangements.

For games targeting under-13 audiences in the US, we implement COPPA-compliant data collection practices: no behavioural ad targeting, no persistent identifiers without verifiable parental consent, and restricted third-party SDK data sharing. For European and UK markets, we comply with GDPR-K and the UK Age Appropriate Design Code (AADC), which impose additional restrictions on nudge techniques, default privacy settings, and data minimisation for child users.

Both Apple and Google now require probability disclosure for randomised paid items (loot boxes, gacha pulls, mystery chests). We implement compliant disclosure UIs that display drop rates before purchase, meeting the specific formatting requirements of each platform's review guidelines. Where regulations require it, we also implement spend tracking and parental spending limits.

We build age-gate screens, parental consent collection (including verifiable methods for COPPA compliance), and age-appropriate monetisation paths. Younger users can be routed to ad-free, IAP-free experiences while older audiences see the full monetisation feature set.

IAP and ad monetisation integration alongside core idle-game mechanics. We implemented rewarded video placements, interstitial timing, and a consumable IAP catalogue, balancing ad frequency against session length to maximise revenue without disrupting the core loop. View the Pocket Factory project →

Server-side economy validation for a player-driven MMORPG where item duplication or currency manipulation would destroy the game's marketplace. Every transaction is verified server-side using authoritative game state, preventing the exploits that plague client-trusted economies. The virtual economy supports player-to-player trading, auction systems, and crafting with server-validated outcomes. View the Domi Online project →

Economy balancing for a 4X strategy game with multiple interdependent resource types. We designed the resource generation curves, upgrade cost scaling, and time-gate mechanics that keep players engaged across weeks of play without hitting progression walls or feeling pressured into spending. View the Empires Rise project →