Rapid Prototyping with a Reusable Unity Framework

How we built a proprietary framework to launch hypercasual MVPs 50% faster than conventional development.

ClientInternal R&D

Rapid Prototyping
Framework Design
Hypercasual
Mobile

Platform: iOS & Android
Role: Full-Cycle Development
Impact: 30–50% Faster Kickstart

Unity

Android

Apple

In the hypercasual market, speed is everything. However, speed often leads to “spaghetti code” that cannot be reused. With What’s That, Ocean View Games set out to solve a long-term efficiency problem. The primary goal was not just to release a game, but to engineer a proprietary development framework. By treating What’s That as a live experiment, we built a library of reusable core components - audio managers, haptic feedback systems, and UI modules - that now allow us to kickstart client projects 30–50% faster. Client projects often come with aggressive deadlines. We identified that developers waste countless hours rewriting the same basic systems for every new game. We needed a “plug-and-play” architecture ensuring consistency and quality from Day 1. This framework now underpins our rapid prototyping service.

Our Contributions

🎮

Modular UI & Interaction Library

Developed standardised UI system with pre-fabricated buttons, pop-ups, and transitions - drop-in components with squash-and-stretch animations and sound.

📳

Standardised Haptics & Feedback

Created a cross-platform haptic wrapper unifying iOS Taptic Engine and Android vibration protocols, tuned through live gameplay testing.

⚙️

Global Manager Pattern

Architected persistent Singleton structure for Audio, Save States, and Scene Management - preventing common bugs like audio playing when minimised.

The Results

30 to 50% Faster Project Starts

The proprietary framework developed during this project now gives every new client engagement a significant head start, reducing time spent on boilerplate systems.

Framework Validated in Production

The reusable component library was subsequently used on Pocket Factory for Mojo Games, proving its effectiveness on a real client project with commercial deadlines.

Published on Both Stores

What’s That shipped on iOS and Android as a self-published title, serving as a live proving ground for the framework’s mobile deployment pipeline.

Gallery

Accelerating Unity Development – Building a Modular Hypercasual Framework video thumbnail — Accelerating Unity Development – Building a Modular Hypercasual Framework - Video

Hyper-Casual Silhouette Mechanic - Object Recognition Puzzle with Mystery Shape UI

Progressive Reveal System - Gradual Silhouette-to-Object Hint Mechanic in Unity

3D Object Reveal & Scoring - Clean Hyper-Casual UI with Vibrant Rendered Assets

Collectible Grid System - Object Collection Progress & Unlockable Content Design

Need to Test a Game Idea Quickly?

If you have a concept that needs proving before committing to full production, tell us what you want to learn from the prototype.

Tell Us About Your Project

Frequently Asked Questions

It is a library of pre-built, tested components (audio managers, UI systems, save state handlers, analytics wrappers, haptic feedback modules) that can be dropped into any new Unity project. Instead of writing these systems from scratch for every game, we maintain a shared codebase that gives each new project a 30 to 50% head start on development time.

Using our proprietary framework, we can deliver a playable prototype or MVP in 2 to 6 weeks depending on complexity. Hypercasual games with simple mechanics can reach a testable state in under 2 weeks. More complex prototypes with multiplayer or persistent progression take closer to 4 to 6 weeks. Contact us for a timeline estimate.

Yes. The framework is designed to be project-agnostic. It handles the "boilerplate" systems that every mobile game needs (audio, UI transitions, save data, haptics, analytics) so our engineers can focus entirely on your game's unique mechanics from day one. Pocket Factory was one of the first client projects built on this framework.