Rapid Prototyping with a Reusable Unity Framework

In the hypercasual market, speed is everything. However, speed often leads to “spaghetti code” that cannot be reused. With What’s That, Ocean View Games set out to solve a long-term efficiency problem. The primary goal was not just to release a game, but to engineer a proprietary development framework. By treating What’s That as a live experiment, we built a library of reusable core components - audio managers, haptic feedback systems, and UI modules - that now allow us to kickstart client projects 30–50% faster. Client projects often come with aggressive deadlines. We identified that developers waste countless hours rewriting the same basic systems for every new game. We needed a “plug-and-play” architecture ensuring consistency and quality from Day 1.