Gamified Corporate Training Development

Most corporate training vendors come from the e-learning world. They build slide-based modules, bolt on gamification elements like badges and leaderboards, and call it "game-based learning." The underlying experience is still passive.

We come from the opposite direction. We build actual games for a living. Our team has shipped educational games for Cambridge University Press, the BBC, and the EU Horizon 2020 research programme, alongside commercial multiplayer titles and mobile games. We understand how to design experiences where learning happens through active decision-making, not through reading screens.

That background means your corporate training gets something most e-learning agencies cannot deliver: genuine game design. Branching scenarios where decisions have consequences. Difficulty curves that keep employees challenged without frustrating them. Feedback loops that reinforce correct behaviour through gameplay, not through pop-up messages. And it is all built on the same production-grade Unity engineering we use for commercial games, so it runs smoothly on every device your employees use.

We are straightforward about this: our track record is in educational games for academic institutions. Corporate training is a natural extension of that expertise, and the skills transfer directly: pedagogy, gamification design, accessibility compliance, multi-language support, and institutional procurement. If you want an established corporate e-learning vendor, we are probably not the right fit. If you want training that is genuinely engaging because it is built by people who make games, read on.

Completion rates: Standard e-learning achieves 20–30% voluntary completion. Game-based training consistently achieves 80–90%+ because employees are engaged rather than compliant.

Knowledge retention: Research consistently shows active learning (making decisions, facing consequences) outperforms passive consumption (reading slides, watching videos) by 2–4x on retention assessments at 30 and 90 days.

Time-to-competency: Interactive simulations let employees practice procedures repeatedly in a safe environment, reducing the time to reach job-ready competency compared to classroom or slide-based training.

Cost per learner: Game-based training has a higher upfront development cost than slide-based e-learning. But the cost per learner drops rapidly at scale because the same experience serves hundreds or thousands of employees without per-session facilitation costs. For organisations with 500+ learners on a single topic, game-based training typically costs less per learner within the first year.

Measurable outcomes: Unlike traditional e-learning where the only metric is "did they finish it," game-based training measures decision quality, scenario performance, and knowledge application. Your L&D team can report genuine competency improvement to the board, not just completion rates.

For a general sense of game development costs, see our cost guide.