App Store Launch Support
Seamless App Store Deployment
Our Launch Services
Store Submission Management
End-to-end handling of Apple App Store, Google Play, and Steam submissions — from build validation to approval tracking.
App Store Optimisation (ASO)
Keyword research, compelling descriptions, and A/B-tested store listings that maximise organic discoverability and conversion rates.
Beta Testing (TestFlight / Play Console)
We set up and manage TestFlight and Google Play internal testing tracks, coordinating tester feedback before your global release.
Store Asset Creation
High-resolution icons, device-specific screenshots, and promotional video trailers designed to stand out in crowded store listings.
Post-Launch Monitoring
Ongoing store performance tracking, crash reporting, review management, and update deployment to keep your listing competitive.
Proven Launch Track Record
We’ve successfully shipped titles to millions of players across iOS, Android, and Steam, navigating complex approval processes for everything from casual puzzles to MMORPGs.
ASO Expertise
We research high-volume keywords, write compelling store copy, and design high-converting screenshots and trailers that get your game found and downloaded.
Compliance & Certification
We ensure your build meets every platform requirement — privacy policies, 64-bit compliance, API levels, and content ratings — minimising rejection risk.
Managing the submission pipeline from end-to-end:
Launching a game involves more than just uploading a file. We follow a strict 4-stage protocol to ensure your game is technically compliant, visually optimised, and approved on the first attempt.
1. Technical Compliance Audit
Before we even look at the store page, we validate the build. We ensure your game meets the strict technical requirements of modern storefronts to prevent immediate rejection.
- Architecture Checks: Verifying 64-bit compliance, target API levels (Android), and notarisation (macOS).
- Privacy Manifests: Configuring the strict new privacy tracking declarations required by Apple and Google.
- File Size Optimisation: Managing OBB expansion files or App Thinning to ensure users can actually download your game.
2. ASO & Asset Production
A great game fails if nobody clicks on it. We treat your store page as a sales funnel, designing every asset to maximise your “Impression-to-Install” rate.
- Keyword Strategy: Researching high-traffic, low-competition search terms to help your game get found organically.
- Visual Conversion: Designing high-contrast icons and “gameplay-first” screenshots that clearly communicate the genre.
- Localisation: Preparing metadata for key markets (FIGS, CJK) to multiply your potential audience.
3. Beta Testing & Release Tracks
Releasing a buggy game is a disaster. We manage the release tracks to ensure you get critical feedback before the general public sees the game.
- Internal Testing: Setting up TestFlight and Google Play Internal tracks for your team and stakeholders.
- Open Beta Management: Configuring public testing phases to stress-test your servers and gather user reviews.
- Phased Rollouts: Releasing the game to 10% of users first to catch last-minute crashes before a full global launch.
4. Submission & Review Resolution
This is where we shine. We handle the direct communication with the App Store and Google Play review teams.
- Submission Management: Handling age ratings (IARC), content declarations, and export compliance forms.
- Rejection Resolution: If a reviewer rejects the build, we interpret the specific Guideline (e.g., 4.2 Minimum Functionality) and implement the required fix.
- Day-1 Support: Monitoring the “Vitals” dashboard immediately after launch to spot anomalies.
Get your game in front of players. Let us handle the launch so you can focus on the game.
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